Hopefully, by now, everyone in your organization is fully focused and knows that they are all part of the sales process – not just the good old salesman – or saleswoman. Many ‘non-sales’ people do seem to be taking ownership of this ethos, and that can only be good news for us all. Whilst they still have their day jobs, they are realizing more and more how they can be directly responsible for not only continued business with existing clients but also contributing to NEW business.
HVAC service is paramount. If a client contacts your company, they are looking for a HVAC solution and answer – make sure you give it to them or can find someone who can. That way, they are satisfied, and you get the brownie points.
Next time the client calls, they know they can rely on you for assistance, which should lead to both a continuing relationship and, hopefully, continued business. It’s all about faith and trust. Fail to provide a satisfactory answer or solution, then they become concerned and may start to question not only your abilities but those of your company. If left, this can only lead to one thing – goodbye, Mr. Client!
Why is getting new clients so important?
Getting new HAVC clients is important for a business to grow and stay in business. Even though it’s important to keep in touch with your current customers, your business needs new customers to grow and make money. Getting new customers also helps a business get known, bringing in even more new customers.
Homeowners are more likely to be interested in a business if it already has a lot of happy customers. There’s also the chance that current customers can help a business get more customers by telling their friends about it.
Getting new customers is good for business, and it may also affect your salary as an employee. If you work in sales, you may get a commission for every new customer you bring in. Getting new clients on your own and doing a good job can also impress your boss and help you move up in the company.
Getting new clients is usually done by marketing to the right people and closing the deal. This can be a chore for many professionals, especially when their work doesn’t get the desired results.
But there are other, more creative ways to deal with this problem. It’s less about advertising directly to the people who want your services and more about adding value to a community while becoming well-known in the industry.
How can I give my brand a strong name?
Building a brand identity that matches the company’s and the product’s values and qualities is a necessary step for success. All the parts of a company’s brand should work together toward a central idea.
Over time, a brand builds a name for itself. You need to use more than one strategy to help grow brand awareness and make the brand stronger.
In the current HVAC market, this is the last thing any business wants.
Whilst there does seem to be a slight upturn in business over recent weeks, and the general feeling is one of hope, it will be many months or even years before we can say we are back ‘on the crest of a wave.
This is where we all need to remain at the top of our game and never give our clients the excuse to leave us or the competition the opportunity to jump in.
Whilst many have used triplet idioms such as ‘education, education, education and ‘sell, sell, sell or even’ location, location, location,’ it is time for all of us to ‘focus, focus, focus and makes sure we all provide a first class service within our own area of work that helps to not only keep our clients but to keep them coming back for more!
